Refer to the belt path diagram under the hood, typically located on the fan shroud or front fender brace, or locate the water pump pulleys on the vehicle. Compare the diagrams below. Water pump pulleys running on the inside surface of the belt indicate a Standard Rotation water pump (grooved side of belt). Water pump pulleys running on the outside surface of the belt indicate a Reverse Rotation water pump (flat or smooth side of belt).

Caution : Standard & Reverse Rotation Pumps are not interchangeable.

We field a lot of cooling questions in our workday.  When the question arises, "Is this a standard or reverse rotation engine set-up?", the customer's own vehicle holds the clearest answer.   If you look under the hood on most late-model light trucks and automobiles, you will find a belt path diagram that guides you in the installation of the fan belt on your engine.  Alternatively, locate the water pump pulley on the diagram (on the front of the engine if you cannot find the diagram).  Inspect the belt and water pump pulley to determine if the pump is driven by the inside or outside of the belt and you have answered the question.

Casting design and pump rotation

The water pump casting may also have an impact on the direction of fluid flow.  

A common misconception about impeller designs

  You can also look at the impeller vanes to understand flow. It is commonly assumed that curved veins "cup" water. A centrifugal pump does NOT cup water. Water is drawn in and flung out as the vanes pass through the fluid and create a pressure differential.  While  the illustrative animation is not an automotive pump it is a visual tool that explains quite well this idea.